Books, Inspiration

“Fashion Trend Forecasting”

Released in 2017, in this book, Gwyneth Holland and Rae Jones explain what is trend forecasting, its history and how does it work in the fashion industry. Easy to read, it is definitely a go to book when it comes to understanding how can one predict or create fashion. You can buy it here.

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Law & Business, Please, explain!

Trend Forecasting

If you love the fashion world you have probably stumbled upon the term “trend forecasting” a few times, but what does that mean? It is the matter that studies what consumers love now and what they will desire and want in the future. In other words, trend forecasters analyze what people are doing and wearing […]

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