Weekly News Flash: Kering’s strict welfare standards, Victoria’s Secret, Givenchy & more

Rihanna & LVMH fashion venture

Rihanna and LVMH partner in the creation of a new label: Fenty. The brand will cover ready to wear, accessories, sunglasses, jewellery and shoes – the first products will be released in the coming weeks.

In his statement, LVMH’s chairman, Bernard Arnault, said that “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O. and a terrific leader”.

Fenty is seen has an inclusive brand that reaches a big audience.

Check The New York Times’ article here.

Ariana Grande for Givenchy

Ariana Grande will be the next face of the french house Givenchy. The announcement was made by both parties and you can check it here.

The singer will star in the Fall Winter 2019 campaign which will be unveiled in July.

Victoria’s Secret Show will no longer air on TV

The company L Brands, which owns Victoria’s Secret, made the announcement later last week, stating “Fashion is a business of change. We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show.”

The number of viewers dropped a lot (in 2018 only 3.3 million, compared to 9.3 million in 2013). Why?

First, given the fast paced digital age we live in, does not make sense to wait a month to watch the show in TV. By the time it airs, almost every look has been disclosed.

Plus, don’t forget last year’s comments about plus size and transgender models from Edward Razek, the chief marketing officer, which have put the brand under fire.

Dior 30 Montaigne Bag

Last Friday Dior launched a new bag, the “30 Montaigne”, which is expected to become the next “it bag” and to have even more success than the “Saddle” bag. Your Instagram feed will definitely be invaded by them.

The name is a homage to the haute couture house’s first address.

You can check how the bag is designed and produced here.

Kering’s strict animal welfare standards

Kering aims to ensure and verify how animals are treated across its supply chains and that is why this Monday the group published new animal welfare standards.

In the company’s statement you can read the following notes: “We hope for widespread adoption of the standards through collaborating with our suppliers, our peers in luxury, the fashion industry at large, and with the food sector, in these shared supply chains to ultimately shift how we, as a society, treat animals and nature.”

This is definitely a step for a better future within the industry.


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