Fashion Business Inspiration: Stella McCartney

Stella McCartney, daughter of Sir Paul McCartney and Linda McCartney, is a
British designer, a voice for environmental causes and known for her cruelty-free high-end clothes.

Having started her career in the fashion industry at age 16, with an internship with Christian Lacroix, graduated from Ravensbourne College of Design and Communication and worked along with Edward Sexton, the famous tailor of Savile Row, in order to sharp her cutting skills.

In 1995, at her graduation collection at Central Saint Martins, supermodels like Kate Moss and Naomi Campbell modeled for her. It had so much success that stores like Bergdorf Goodman, Browns and Neiman Marcus bought her pieces.

Succeeding Karl Lagerfeld, McCartney was hired by Chloé in 1997 as creative director, where she was assisted by Phoebe Philo (who later took the helm of the Parisian fashion house).

In 2001, it was announced that Stella McCartney teamed up with Kering (then Gucci Group and later PPR Luxury Group) to develop her eponymous brand – whose 50 % stake she bought in 2018, acquiring full control of her namesake company.

McCartney has been unstoppable: in 2003 launched her first perfume, Stella; in 2004 designed clothes for Madonna’s tour, Annie Lennox’s summer tour and costumes for the film Sky Captain and the Word of Tomorrow and launched a partnership with Adidas; in 2005 collaborated with H&M; in 2007 did another collaboration with Target and launched an organic skincare line; in 2008 introduced a lingerie line; in 2009 and 2011 designed a childrenswear collections for Gap Kids; in 2012 and 2016, as creative director of Olympic Team GB, designed the label’s athlete kit for Britain’s Olympic and Paralympic teams and, among many other things, in 2018 designed Meghan Markle’s wedding reception dress.

In 2013, McCartney was honored as Officer of the Order of the British Empire (OBE).

Throughout all of these years, Stella McCartney remained an advocate of animal rights and environmental causes, that so she does not use fur or leather in her clothes. Her designs stand out for being light, minimalist, elegant and modern.


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