Fashion Business Inspiration: Chiara Ferragni

Photo: Chiara Ferragni by Nico Bustos for Vogue Espana (April 2015)

Chiara Ferragni is an Italian businesswomen, founder of The Blonde Salad, it girl, fashion icon and a pioneer in the influencer world.

The Blonde Salad was founded as an outfit blog during 2009, while Chiara was attending law school in Milano, from which she dropped out.

Given the success of the blog, Chiara became a fashion influencer but the icon did not stopped there: The Blonde Salad evolved into a media platform as well as a global retail business and a talent agency. Besides Chiara’s looks, on her website you can find an online magazine and capsule collections.

In 2015, Harvard Business School even made a case study about influencers where the focus was The Blonde Salad case. In the same year Chiara Ferragni was listed in Forbes as 30 under 30.

In 2017 was nominated as the most powerful influencer.

Bonus curiosities: Her wedding last year with the Italian musician Fedez generated an impact value of $ 36 million.


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